Facebook intro

Facebook is the largest of the social platforms, and a very important arena to connect with the public when it comes to Facebook Ads. The purpose of this social network is to enable people to share information and content with others around the world. Facebook is a great tool to achieve great reach, and allows businesses and brands to build relationships with consumers. For marketers, this channel is a dream, as they can easily engage consumers throughout the day.

Facebook ads

The ever-changing facebook algorithm makes it challenging to connect organically with the right people. To work more efficiently and reach your exact audience, however, you want to use facebook advertising (ads), a tool for which there is a huge market. By using facebook ads, you will be more visible among those who are likely to want your products or services. Other important advantages are that when the customer is where they are, you choose your own budget, you can test different ads against each other, and get measurable results. Another particularly important gain in advertising is that the more relevant it is the less it costs to have it shown.

However, it's time that in order to get the best results and get the most out of your advertising, it's important to know what you're doing and understand the different types of ads and targeting options.

Facebook Ads at BBMarketing.no
Facebook Ads

Facebook Ads Manager

Before you get started with the announcement, make sure you've created a business page on facebook. Then, to manage the facebook presence of your business and create ad campaigns, you should set up a Facebook Ads Manager.

Get started with facebook advertising

Furthermore, in the article, we discuss how we create a campaign ad in Facebook step by step.

Objective

Start by choosing an objective. Facebook offers 11 different marketing goals based on what you want to achieve;

AttentionConsiderationConversion
Brand Awareness ReachTraffic Engagement App installs Video views Generation of leads Messages  Conversions Catalog sales Store visits

The question you should ask to find the objective that is right for you; What's the most important result I want from this ad?

Audiences reached through Facebook Ads

Objective is selected and the name of the campaign is set. The next step is to define an audience. In order to design a specific target group, you must use information that you already possess. Be it age, location, and other details such as demographics, behavior and interests. The choices you make should represent your audience in the best possible way. Remember, effective targeting is the key to achieving the best possible ROI (Return on investment).

Decide where to show your ad

Furthermore, you must decide where to run the ad. Here it is possible to choose between "automatic placements" and "edited placements". As a beginner, it can be beneficial to use automatic placements, where Facebook does the job of placing ads where it is most likely to produce the best possible results. For the more experienced ones, the ad is available in more specific locations such as mobile devices and operating systems, platforms and placement on the digital platforms etc.

Budget

Next step, budget! How much do you want to spend on your ad? Here you set either a daily budget or the total budget, and set the period for which you want to run your ad. Here it is quickly done to believe that by spending more money you will get more visibility – It does not (!), plan well! 

Choose the format and create your ad

Facebook Ads offers several versatile ad formats, depending on what you want to achieve. The visual effect is very important, and one wants to capture people's interest. To create an ad that people don't scroll right past, the message has to hit and engage.

Luckily, you don't have to make the ad in the blind. Using the preview tool ensures that your ad looks good for all potential placements. Below you will find an overview of some of the formats that you can choose from;

  • Picture
  • Video
  • Stories
  • Messenger
  • Carousel
  • Slide show
  • Collection

Nb! The formats available will vary depending on the target you set yourself at the start of the process.

Submit order

When you're satisfied with the finished product, submit your ad to order. Wait for approval email from the Facebook Ads department. Facebook's ad auction ensures it's delivered to the right people.

Measure and manage

How do we know if the ad we just created works? This is when the work begins! As your ad runs, using Facebook Ads Manager, you can track your performance and make edits. Among other things, you can see if one version of the ad works better than another, make adjustments and adjustments as needed if you see that ad serving isn't effective.

If you want to know more, please contact us!